As part of the ongoing quest to create a ‘rich’ virtual product 
                  development environment – we can expect to begin seeing more 
                  and more information to be connected with the virtual product 
                  model. One of the areas that promises to gain momentum in the 
                  near term is in the area of materials. Only by more closely 
                  integrating materials data with CAE tools can we hope to more 
                  accurately predict the behavior and performance of a part or 
                  a system under a variety of conditions. 
                  Looking at Matereality and its efforts in this area, I have 
                    to admit that I am very impressed with the direction that 
                    they’re going. As the company itself explains, “users of Matereality® 
                    might work in the automotive, biomedical, consumer goods, 
                    appliances, defense industries. A typical client enterprise 
                    is heavily vested in virtual product development technologies 
                    (VPD), with global collaborative efforts, using many materials. 
                    A single user of diverse materials who needs access to data 
                    on material behavior on a constant basis could also greatly 
                    benefit from Matereality.” 
                  
Certainly for the community of manufacturers and suppliers 
                    served by CAx/PLM providers like IBM/Dassault, UGS, and PTC 
                    (as well as those migrating in this direction, such as SAP), 
                    this ‘next generation’ virtual product development environment 
                    only promises to become even more critical in the years ahead. 
                  
It therefore only makes good sense for these organizations 
                    to be paying close attention to what companies like Matereality 
                    are up to. Not only because Matereality is making available 
                    a rich database of materials data, but because it is also 
                    making it easier to access and use that data with its recently 
                    introduced Material Data Mining Robot (MIRO), a search tool 
                    designed to mine data collections for relevant data – data, 
                    for example, that would be suitable for a specific CAE simulation 
                    or a material specification. 
                  
It's all part of the company's CAE-friendly strategy. In 
                    recent months, Matereality has announced partnerships with 
                    both ABAQUS and ANSYS. And my expectation is that they don't 
                    intend to stop there.